With 8.0% ABV and a great value, Natty Daddy is the ideal companion for a wild night. Natural Light, a brand of St. Louis-based Anheuser-Busch, announced the launch of Natural Light Seltzer, a flavor-forward, 6 percent alcohol-by-volume beverage that is available in two blends of fruit flavors: Aloha Beaches and Catalina Lime Mixer. Shop Natural Light Seltzer Aloha Beaches at the best prices. It also shows the brewing giant is ready to provide whatever today's consumers are looking for — whether it's hard seltzer, fruit ales, craft beers or any other alcoholic or nonalcoholic beverage. Natural Light Seltzer will cost about 20% less than the average 12-pack, the company says. The world's largest brewer is introducing Natural Light Seltzer in a bid to attract college-age fans of the brand, but with a lower price and higher ABV than other products in the segment. 12 pack - from $13.99. Do you know who our dad is? Shop Now. 6% ABV hard seltzer. "Natural Light is most popular amongst the young, 21+ demographic and that’s the group we see as the largest opportunity for Natural Light Seltzer. Discover announcements from companies in your industry. The timing also is good since the product will likely be available just as the academic year is starting. Take 10% off with CART10.""" [See more]. Aloha Beaches combines mango and peach for a tropical feel, while Catalina Lime Mixer features black cherry and lime. Natural Light Naturdays Light Beer is the perfect drink for those who like strawberry lemonade and drinking beer. But that move hasn't been enough to bring AB InBev closer to the top in the U.S. hard seltzer rankings. Natural Light Earlier this year, the beer you 100 percent drank at some point in college dipped its toe in the not-beer-beer waters with a Strawberry Lemonade Natural Light brew called " Naturdays ." It is priced 20% lower than other mainstream brands, or about $1 less for a 12-pack, and comes with a higher alcohol by volume of 6%. Shop Natural Light Seltzer Catalina Lime Mixer at the best prices. For the … View More Sizes. Hard Seltzer / Missouri, United States. $27.99. $27.99. There are no reports for non-vintage products. CONTACT US. It recently launched a strawberry lemon lager called Naturdays that the company told CNN was doing well. Natural Light Seltzer arrives hot off the immense success of cult-favorite brands like White Claw, Truly, and Bon & Viv. Ownership: Anheuser-Busch InBev. The remaining top three brands — Bud Light Seltzer, Corona Seltzer and Smirnoff — make up a combined 16% of sales, according to Nielsen. $27.99. The free newsletter covering the top industry headlines, The key word here is portfolio," Ricardo Marques, vice president of marketing for the brewer’s value brands, told the newspaper. Standard delivery 1 weekOnly ships to USANo minimum order. Natural Light Seltzer is being sold in 12-packs, 24-packs, and 25-ounce cans. A seltzer going directly after White Claw, with just two flavors, in a new space that theoretically makes sense: “Better Value.” They plan to price at a “75-90 national average index vs. seltzer market leader.” But one … See, not only are these canned "cocktails" made with all-natural flavors, but they're lower in carbs than almost all beers. As the brave soul who ventured to try this first, I will take the liberty to speak for the entire group when I say Natural Light's hard seltzer is appallingly bad. [See more], Local delivery within FLNo minimum order. Attorneys weigh in: What legal issues should food & beverage companies watch in 2021? Seltzer. An analysis of Nielsen data by Beer Marketer's Insights quoted by The Wall Street Journal showed Bon & Viv with a 7.4% share as of July 6, while White Claw continued to dominate with 54%, followed by Truly Spiked & Sparkling at 29%. Shop Now. The pandemic has upended how consumers plan to celebrate, prompting CPG companies to reduce product sizes, tout offerings for novice cooks and shift more resources online. Share this product. Strawberry and Kiwi Seltzer. single serve can with packaging that will get you into full-on “beach mode” all year round. © 2020 Wine-Searcher™ All rights reserved. View More Sizes. As the brave soul who ventured to try this first, I will take the liberty to speak for the entire group when I say Natural Light's hard seltzer is appallingly bad. A delicious easy-drinking hard seltzer with a splash of fruit flavor. When cherry and lime become best friends, we all win. Naturdays is a sessionable, light lager brewed with a phenomenal combination of ripe strawberry and fresh lemonade flavors … Categories: Beer, SELTZER Tags: aloha beaches hard seltzer mango peach seltzer natty light seltzer natural light natural light aloha beaches. . These Graphic Tees Will Help You Say Cheers in Other Languages (So, if in-house competitor Bon & Viv Lemon Lime is $8.49 for a 6-pack, we can assume a … As a seltzer connoisseurs, it’s Natty Light seltzer review time, GO! College students and other Generation Z beer drinkers are more likely to grab a larger quantity of Natural Light Seltzer — and at a lower price point — than they can get either with White Claw or Truly. Share this product. Get full nutrition facts for other Natural Light products and all your other favorite brands. The challenge going forward for AB InBev is to do that before its competitors have already established a strong foothold and the company is left trying to catch up like it is here with Natural Light Seltzer. Natural Light, sometimes Natty Light colloquially, is a reduced-calorie light lager brewed by Anheuser-Busch since its introduction on July 31, 1977. Press release from Ajinomoto Health & Nutrition North America Inc. • Currently on top of the U.S. market is White Claw hard seltzer, made by Mike's Hard Lemonade Co., followed by Truly Spiked & Sparkling from Boston Beer Co. With this impending launch, AB InBev is piggybacking on the popularity of its relatively cheap Natural Light brand and also tapping into the hard seltzer trend. Hard Seltzer is a beverage containing alcohol, sparkling water and usually fruit flavoring. Here’s my hunch: Bud Light seltzer potentially has the power to come in at a lower price point than Bon & Viv, White Claw, Truly, and other brands. See, not only are these canned "cocktails" made with all-natural flavors, but they're lower in carbs than almost all beers. Out of stock. Introducing the two newest members of the Natural Light fam: Catalina Lime Mixer & Aloha Beaches. 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